SEO Web Marketing Link Building Testimonials

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In this fundamentals workshop, discover the basics of search engines as a tool to promote your organization. Examine which search engines to target, which keywords that are both relevant to your business but also popular with searchers, and the secrets of pay-for-performance search engines. Best and worst practices and case studies give the inside scoop on what worked and what didn’t, and make your e-commerce or database-driven site search engine friendly. Walk away with a search engine marketing plan.

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Research shows that up to 85% of Internet users find what they need on the Web using search engines and directories. As marketing and advertising budgets have been in decline, return-on-investment (ROI) has become an increasingly important metric in evaluating a campaign’s effectiveness. Learn how to use search to effectively to market your product and service and gain the highest ROI.

Moderator: Stephan Spencer, President, Netconcepts
Panelists:
Paul Schulz, Senior Vice President, Marketing and General Manager, Online Business, Overture Services, Inc.,
Christine Churchill, Founder, Key Relevance
York Bauer, Executive Vice President, Wireline, Infospace
David Fischer, U.S. Manager, AdWords, Google Inc.

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Why does Montana Wines appear on the first page of Google’s search results for “New Zealand wines,” while Matua can’t be found until page two? And why does Trelawn Place come up number one in a Google search for “Queenstown bed and breakfast”, whereas competitor White Shadows Country Inn is number 11?

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An analysis by Netconcepts of 99 websites on the Catalog Age 100 revealed search engine optimization wasn’t a top priority for marketers. 24% were using frames which can be difficult for search engines to spider, 74% have home pages made up predominantly of graphics, 14% use pop-up boxes, and 6% practice keyword stuffing, a tactic that can get you banned by the search engines; catalogers have a lot to learn about SEO.

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521,000 people were searching across the entire Internet last week for the 21,200 products you sell, and that since 99.3% of them did not know that you sold those items, they did not visit your site. And this cost you, $5 million in missed sales opportunities. Oops!

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• Launching an online brand
• Driving more traffic to your site
• Search engine marketing

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Step-by-Step Web Marketing (produced by IIR, sponsored by Google, and endorsed by the American Marketing Association) held in Atlanta, GA

Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.

Search Engine Marketing is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal. Using search engines is the second most popular Web activity behind email. 80% of Internet sessions begin at search engines. 55% of online purchases are made on sites found through search engine listings. If you want to grab people’s attention online, you need to know how to get your message to people through search engines.

Companies who do not aggressively address search engine marketing are letting their competitors eat their lunch. Consider that Macys.com has nearly 500-fold more pages in Google than MarshallFields.com, Bloomingdales.com, Nordstrom.com, and NeimanMarcus.com combined! There is a serious gap in your e-marketing strategy if it does not include search engine marketing.

Join us for a hands-on, day-long workshop on search engine marketing, where, with a live Internet connection, we will tackle:

• Which search engines to target
• Hands-on keyword research
• Benchmarking against your competitors
• Google’s secrets revealed (PageRank, hyperlink text, etc.)
• Pay-for-performance search engines (Overture, etc.)
• Building links (directories, niche sites, etc.)
• Developing a search engine marketing plan
• Best and worst practices (emulate the leaders, squash your competition)
• Case studies, including the “inside scoop” on what worked and what didn’t
• Making your e-commerce or database-driven site “search engine friendly”
• Measuring the return on your search engine marketing investment
• Criteria for selecting a search engine marketing agency
• Online tools and resources

You’ll walk away with loads of practical, actionable tactics and tips. For example:

• How many pages of your site (and your competitors’ sites) each search engine has indexed
• The best sites in your industry to get links from for increasing your position in the search results
• Relative popularities of keywords that your target audience might use (e.g. what’s more popular with searchers - apparel, clothes, or clothing?)
• Workarounds for “spider traps” and poor search engine practices such as frames, question marks in URLs, Flash, pop-up windows, links that say “click here,” page titles like “Welcome to ABC.com”, pull-down navigation menus, etc.

This workshop is designed with non-technical marketers in mind. But even the Internet-savvy techie will get a lot of this tailored, intensive workshop. Sponsored by Google and endorsed by the American Marketing Association, Sales & Marketing Executives International, and the eMarketing Association.

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Google, with over two billion documents in its search database, is the most popular search engine on the planet. Here’s how to get the most out of it.

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